Ad blockers and Safari's ITP silently erase 30–40% of your analytics — stripping URL parameters, blocking cookies, and discarding hits before they ever reach your platforms. FirstRelay routes GA4, Meta Pixel, TikTok, and Google Ads through a subdomain you own, so your data arrives complete. Add one CNAME. The rest is handled.
Standard analytics tags load from Google's servers — a third-party domain that browsers have been trained to block and restrict for years. Safari goes further: it strips tracking parameters directly from URLs and caps cookies to 24 hours. The majority of US mobile traffic is iOS. That's not a rounding error.
No Cloudflare account. No code changes. No developers. The only thing you do outside the dashboard is add one CNAME record to your DNS — we handle everything else.
google-analytics.com by rule. They can't block your own domain. Your data gets through.FirstRelay is fully managed. Sign up, go through the dashboard wizard, and you're live — no infrastructure to provision, no workers to deploy, no KV namespaces to manage. We handle all of it.
Every blocked hit is a missing conversion, a broken attribution model, a campaign you can't trust. FirstRelay closes the gap — no engineers required.
Tell us a bit about your setup and we'll reach out to get you going.
We'll be in touch shortly to get your relay live.